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Wat zegt je bounce rate nou eigenlijk? En hoe verbeter je hem?

Wat zegt je bounce rate nou eigenlijk? En hoe verbeter je hem?

Bounce rate is waarschijnlijk nog steeds de slechtst begrepen metric die er is. Deze gids van Razor Social probeert wat licht in de duisternis te scheppen. Eerst wordt uitgebreid stilgestaan bij wat bounce rate is en wat een acceptabel getal is ervoor. Dan worden de volgende manieren behandeld om de bounce rate te verbeteren:

1. Adjust how bounce rate is tracked 2. Create a better internal-linking structure 3. Make your content more readable 4. Add more variety to your content 5. Improve on your meta titles and meta descriptions 6. Get your content shared 7. Survey your audience to improve customer experience 8. Use an exit-intent popup 9. Use a related-posts plugin 10. Target the right keywords 11. Improve the quality of your content 12. Provide a content upgrade toallow people to read the content later 13. Have better call to actions within your post 14. Add in-page events to reduce bounce rates 15. Speed up page-load times 16. Better images that capture the attention of the visitor 17. Have a mobile-specific website 18. Bigger sub headings on the page to attract the reader in 19. Install Heatmap software to understand your audience 20. Split up longer posts 21. Interactive visuals/infographics

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