I help businesses and other organizations in purposefully deploying online content. I enjoy operating in that hectic space where strategy, creativity and technology meet. Spreading enthusiasm, sharing my knowledge and improving business processes are an integral part of the value I deliver for my clients.
Ever since I started out as an IT consultant, I have been helping clients figure out which technical solution fits their business challenges. In 2006, I started combining this with advice on online marketing and content. My philosophy: the Internet was made to help people with useful information. To get people to connect to your brand, you need to give them the content that fits their questions, wishes and emotions.
What do you want to achieve?
But first, we need to talk about what you want to achieve. I’d love to sit down with you and discuss dreams and future plans. Dreams and plans can be turned into goals and objectives. Goals and objectives can be matched to target audiences. Target audiences can be matched to channels, content and techniques. This is how content marketing comes alive and delivers results.
Services I provide
What I do for clients falls into three broad categories:
I can help you sharpen your strategic vision, gain insight into your customers’ needs and organize your content marketing process for optimal execution. Often with the help of the excellent team of marketers, developers and creatives at Reputations, where I am an associate content marketing consultant.
A former teacher at Windesheim University of Applied Sciences, I regularly develop and host training sessions for SRM, the leading provider of marketing and communications training in the Netherlands. For you and your organization, I can provide tailormade in-company training sessions and on-the-job coaching.
Keynotes and presentations
A light-hearted 20-minute headsup on recent trends in content marketing, a 7-week deep-dive on content strategy, or anything inbetween. I will come prepared with a killer presentation and then totally abandon that to answer my audience’s specific questions. Everybody goes home happy.
picture courtesy of Peter Werkman