I help businesses and other organizations in purposefully deploying online content. I enjoy working in that hectic space where strategy, creativity and technology meet. Spreading enthusiasm, sharing my knowledge and improving business processes are an integral part of the value I deliver for my clients.
Ever since I started out as an IT consultant in 1999, I have been helping clients figure out which technical solution fits their business challenges. In 2006, I started combining this with advice on online marketing and content. My philosophy: the Internet was made to help people do the stuff they want or need to do. To get people to connect to your brand, you need to help them do their stuff.
What do you want to achieve?
But first, we need to talk about what you want to achieve. I'd love to sit down with you and discuss dreams and future plans. Dreams and plans can be turned into goals and objectives. Goals and objectives can be matched to target audiences. Target audiences can be matched to channels, content and techniques. This is how content marketing comes alive and delivers results.
Services I provide
What I do for clients falls into four broad categories:
As a senior copywriter, I will help you plan, design, create, test and analyze all written content for your new website, app, bot, ad campaign or knowledge base. I will coach and lead your writing team, host brainstorms and creative sessions to generate content ideas and I will help you formalize your tone of voice for a consistent omnichannel user experience.
I can help you sharpen your strategic vision, gain insight into your customers' needs and organize your content marketing process for optimal execution. Possibly with the help of the excellent team of marketers, developers and creatives at Reputations, where I am an associate content marketing consultant.
I was a teacher at Windesheim University of Applied Sciences and a trainer for SRM, the leading provider of marketing and communications training in the Netherlands. For you and your organization, I can provide tailor made in-company training sessions and on-the-job coaching.
Keynotes and presentations
A light-hearted 20-minute headsup on recent trends in content marketing, A 7-week deep-dive on content strategy. Or anything inbetween. I will come prepared with a killer presentation and then totally abandon that to answer my audience's specific questions. Everybody goes home happy.
picture courtesy of Peter Werkman