Wat zegt je bounce rate nou eigenlijk? En hoe verbeter je hem?

Bounce rate is waarschijnlijk nog steeds de slechtst begrepen metric die er is. Deze gids van Razor Social probeert wat licht in de duisternis te scheppen. Eerst wordt uitgebreid stilgestaan bij wat bounce rate is en wat een acceptabel getal is ervoor. Dan worden de volgende manieren behandeld om de bounce rate te verbeteren:

1. Adjust how bounce rate is tracked
2. Create a better internal-linking structure
3. Make your content more readable
4. Add more variety to your content
5. Improve on your meta titles and meta descriptions
6. Get your content shared
7. Survey your audience to improve customer experience
8. Use an exit-intent popup
9. Use a related-posts plugin
10. Target the right keywords
11. Improve the quality of your content
12. Provide a content upgrade toallow people to read the content later
13. Have better call to actions within your post
14. Add in-page events to reduce bounce rates
15. Speed up page-load times
16. Better images that capture the attention of the visitor
17. Have a mobile-specific website
18. Bigger sub headings on the page to attract the reader in
19. Install Heatmap software to understand your audience
20. Split up longer posts
21. Interactive visuals/infographics

Lezen!

Image courtesy of razorsocial.com

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